Jeong Cheol-dong, CEO of LG Display, unveiled the 4th generation organic light-emitting diode (OLED) TV panel, which maximizes the performance of artificial intelligence (AI) TVs. Additionally, CEO Jeong presented "J·U·M·P" as the key management word for this year, aiming for a leap forward. As AI TVs, which are now capable of delivering ultra-high-definition resolutions of up to 8K, continue to be released, the panels are designed to provide both high brightness and energy efficiency. Through this, LG Display plans to actively target the premium TV market this year.

◆ "Achieving Turnaround This Year Through Advancement of OLED Business"

On the 16th, during the '4th Generation Large OLED New Technology Briefing' held at LG Science Park in Magok, Seoul, CEO Jeong stated, "If we laid the foundation for a reversal last year, this year will be the year of leap forward, and we will give it our all."

He said, "We will continuously create differentiated value in technology, cost, and production to establish the foundation for winning in the competition," and added, "We are currently in the process of selling our LCD plant in Guangzhou, and we will focus on the OLED business to enhance our competitiveness and lead the market."

Earlier, LG Display announced through a sales or profit structure change disclosure that its consolidated annual revenue for last year was 26.6153 trillion won, with an operating loss of 5.606 billion won. Revenue increased by 25% compared to the previous year (21.3308 trillion won), and the operating loss was reduced by about 2 trillion won compared to the previous year's loss of 25.102 trillion won.

Building on this performance improvement, LG Display aims to enhance its business structure centered on OLED technology this year, with the goal of generating significant results.

He presented "JUMP" as the key management word for this year to signify a leap forward. JUMP stands for:

▲Just in time (for true change at the right time)

▲Unique value (differentiated value unique to LG Display)

▲Market leadership (leading the market with OLED)

▲Partnership (a partner that customers trust and can grow with).

These meanings are derived from the first letters of the word "JUMP."

However, CEO Jeong acknowledged that the business environment this year is expected to be challenging.

◆ "AI TV Optimization" Unveiling of 4th Generation OLED Panel

On this day, LG Display unveiled the 4th generation OLED TV panel optimized for the AI TV era.

LG Display's 4th generation OLED TV panel achieves a maximum brightness of 4,000 nits (with 1 nit equivalent to the brightness of a single candle). This is the highest level of brightness in the industry. The higher the brightness, the more vivid the visual expression, which is why brightness is considered a key element in image quality by industry experts.

The most notable aspect of the newly unveiled 4th generation OLED TV panel is the implementation of the "Primary RGB Tandem" structure. This unique technology by LG Display involves independently stacking RGB (red, green, blue) elements to emit light, a proprietary technology exclusive to LG Display.

Previously, the company used a three-layer structure for the light source, stacking two layers of blue elements with red, green, and yellow elements placed in one layer. However, this time, an additional layer was added to this technology, increasing the amount of light produced. The light source now consists of four layers: two blue element layers and independently stacked red and green element layers. This enhancement has allowed LG Display to achieve a color brightness of 2,100 nits, a 40% improvement compared to the previous generation's 1,500 nits, thereby enhancing color expression.

In addition, energy efficiency was maximized to accommodate the increased power consumption of AI TVs. By improving the element structure and power supply system, the panel's temperature was successfully reduced, resulting in about a 20% improvement in energy efficiency (based on a 65-inch panel) compared to previous models.

LG Display also applied a special film that blocks 99% of the light reflected from the panel surface and the light absorbed into the panel and then reflected. This technology enables perfect blacks without light reflections, even in a living room during the day, providing an experience similar to watching a movie in a darkened theater.

LG Display's strategy this year is to solidify its position in the premium TV market by equipping its highest-end lineup with the 4th generation OLED TV panel. The company also plans to sequentially apply the Primary RGB Tandem technology used in the 4th generation OLED TV panels to its gaming OLED panels.

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